Creator Strategist

Creative Operator
Brand Storyteller

Looking for a creator-obsessed operator to grow your influencer program?
Want campaigns that feel native, perform organically, and build real relationships?
Need someone who speaks creator and delivers results?

I'm your guy.

WORK WITH ME

What I Bring to the Team

  • Creative Work

    From working alongside top creators in the space, to producing hit podcasts, writing viral short form scripts, and beyond; I understand creators, because I am one at my core.

  • Creator Relations

    Building creator relationships is my superpower. Working on both sides of the creator industry, I know how to speak language that creators understand while getting the results that brands look for.

  • Builder Energy

    Building in the creator space has always been a passion of mine. Whether that’s in personal or professional endeavors, I can build effective systems while adhering to creator needs.

PAST PARTNERS

Headspace

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Yes Theory

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Entrepreneur

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OKStorytime

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Medium

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Colin & Samir

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Headspace • Yes Theory • Entrepreneur • OKStorytime • Medium • Colin & Samir •

Trusted by the Pros

  • "Luke is fluent in the ins and outs of the creator economy. He is one of those rare people who can spot a gap in the market and have the vision, drive, and heart to fill it. He's worked hard to bring hyperlocal creators with small businesses in a way that feels fresh, authentic, and mutually empowering. I've been consistently impressed by his initiative as a founder, and his ability to build something that truly stands out in a crowded space. On top of that, he’s one of the kindest, most genuine people you’ll ever meet. Any team, organization, or partner would be lucky to work with him!"

    — Brenley Santilli, Senior Content & Influencer Specialist @ Yahoo

  • "When Luke and I first talked 2 years ago, I was about to apply to college and was unsure of where content creation fit into my future. When Luke listened to me, he was encouraging and curious, always asking thoughtful follow-up questions and pushing me. Luke’s curiosity and genuine heart for people and creators is the evident in all of our interactions. This summer, I am once again debating where content creation fits into my future, and Luke was more than happy to chat through it with me and check in on my journey."

    — Annie Long, 10+ year YouTube Veteran w/ 460,000 subscribers

  • "Luke and I first connected over his excellent creator economy newsletter, Command Shift Create. He’s been covering the space for years and has a deep understanding of the industry - but more importantly, he has a deep love for creators. He’s always there to support, whether it’s his infectiously positive Linkedin comments or encouraging replies to a brand new newsletter, he’s there cheering on the sidelines and believing in your ideas, even if you’re not fully convinced yourself. He’s dedicated, thoughtful, kind, hardworking, and would be a great addition to any team. "

    — Mia Zimonjjic, Creator & Associate Producer, Digital Spaghetti (Patreon)

  • "Working alongside Luke has been an incredibly inspiring experience. He’s not just creative—he’s a visionary. Luke brings bold ideas, sharp strategy, and a forward-thinking mindset that makes every collaboration feel like you’re building something truly meaningful. What sets Luke apart is how deeply genuine and grounded he is. Despite operating at the cutting edge of the creator economy, he leads with authenticity and kindness. There’s never a moment where you feel like just a colleague or a contact—he makes you feel seen, heard, and valued. His passion for innovation is matched by his commitment to integrity, which creates a culture of trust and possibility in every room he’s in. Whether you’re brainstorming big-picture strategy or fine-tuning the smallest creative detail, working with Luke is a masterclass in what modern leadership should look like: thoughtful, inclusive, and future-facing. I can’t recommend him enough."

    — Daniela Asher, Marketing Director & Strategy Leader

  • "Luke is one of the most inspiring people I know in the creator economy. As a founder, consultant, and thought leader, he brings unmatched clarity, warmth, and insight to every conversation. Whether he's building something new or helping others unlock their potential, Luke leads with generosity and vision. I'm lucky to call him a friend and constantly learn from the way he moves in this space."

    — Henry Burreson, Founder @ Repflow, Creator, Podcaster

  • "After every conversation with Luke, I feel energized and fired up for our next big project. As a creator, I love his candidness—never holding back, yet always finding a way to make it work. If I could hire him as my full-time cheerleader, I would."

    — Valentin Farkasch, Content Creator & Founder @ Orbit for Creators

  • "Luke was a thoughtful, practical sounding board in the early days of building my brand, Creator Playground. He always asks sharp questions and is keen to share useful context from his own experience. He helped me think through key decisions with more clarity. He knows the creator space deeply and leads with generosity and focus. I always walk away from a conversation with Luke clearer than I started."

    — Lee Simpson, Founder, Creator Playground

  • "Luke has a true founder's spirit: smart, nimble, and curious. We'll all be working for him someday!"

    — Phil Ranta, Creator Industry Veteran for 19+ years